Ford hires Audi executive to lead Europe passenger cars business – Automotive News Europe

Ford of Europe has employed prolonged-time Audi gross sales authorities Martin Sander To oversee its passenger automotives division.

Sander, 54, will take over from Roelant de Waard, who retired On The prime of final yr, Ford said in A press launch on Monday.

Sander, who was beforehand Audi’s head of gross sales for Europe, will start his new position on June 1. He’ll Report again to Stuart Rowley, Ford of Europe president.

Sander Shall be based mostly in Cologne, Germany, the place Ford will construct its first full-electrical car, which Is predicated on Volkswagen Group’s MEB platform, starting in 2023.

Sander, who has A diploma in mechanical engineering, joined Audi in 1995 as a enterprise gross sales supervisor in Germany.

His positions On the German premium mannequin included director of gross sales for northern Europe, Audi Canada CEO, head of Audi UK and head gross sales Inside the Americas, collectively with the U.S.

Sander’s assignments mix two senior management positions.

He May even be In cost of Ford’s German operations, collectively with its automotive crops in Cologne and Saarlouis. He takes over the position from Ford veteran Gunnar Herrmann, who additionally retired On The prime of final yr.